COOLDRIVE AND FAMILY BUSINESS AUSTRALIA COME TOGETHER
In conjunction with Family Business Australia, CoolDrive Auto Parts recently hosted a “Meet the Owners” event at its Head Office in Box Hill
In attendance were fellow Victorian Family Business Australia members, who experienced the inner workings of CoolDrive Auto Parts, which included a guided tour of the Head Office and the adjacent Blanchard Racing Team workshop, which had the CoolDrive Racing Supercar on full display.
The networking event also included a Q&A session with CoolDrive Auto Parts Chief Executive Officer John Blanchard and Chief Operating Officer Tim Blanchard, who discussed the history and future of the business, and the importance of family involvement.
From humble beginnings to now being recognised as Australasia’s preferred automotive parts distributor, CoolDrive continues to stay true to its family roots, with the tradition of generations of the Blanchard family continuing to drive the business.
And at its core is the company’s ties to motorsport.
“Motorsport is in the DNA of the Blanchard family for decades, and has subsequently been a perfect complement for the development and growth of CoolDrive Auto Parts since 1977,” John Blanchard said.
“It engages our staff, suppliers and customers, and bringing the Blanchard Racing Team to life has been the natural next step in that evolution.
“For CoolDrive as a whole, there are a lot of great parallels between the competition of motorsport and the operation of a growing family business.
“From a culture perspective, we have recently implemented some core values relating to working together, caring for each other and our business partners, embracing change, acting fairly, and aiming to inspire.
“We are proud to have developed from very humble beginnings to be a major player in the market, and we are looking forward to continuing the journey.”
The event hosted at CoolDrive was part of Family Business Australia’s ‘Meet the Owners’ series which gives members exclusive access into the workings of the diverse family business sector in Australia.
For further information on CoolDrive Auto Parts, visit www.cooldrive.com.au