Delivering ROI for automotive brands, MotorEx will be held in May

Those behind MotorEx say it has carved a niche by delivering an exceptional Return on Investment (ROI) for automotive brands.
This year will mark the 22nd instalment of this iconic event, which has grown to be Australia’s largest automotive aftermarket consumer trade show.
Event organisers state businesses can still join the ranks of 130 top-tier automotive companies from Australia and the USA and showcase their wares by booking an indoor trade stand or building an engaging outdoor activation.
MotorEx states that it allows brands to engage with more than 800 entrants and nearly 30,000 enthusiastic attendees, of whom approximately 30 percent have indicated they work in the automotive aftermarket.
More than just a showcase for Australia’s elite show cars, MotorEx is a bustling marketplace where commerce thrives.
A significant 41.5 percent of attendees made purchases from exhibitors at MotorEx in 2023, underscoring the event’s commercial appeal. This figure was even more impressive among entrants, with 50.6 percent indicating they made purchases while attending the event.
The products that topped the purchase list include car care, closely followed by clothing and merchandise, and automotive parts. These categories resonated with both attendees and entrants, highlighting the diverse range of offerings at the expo.
When it comes to budgeting for automotive accessories and aftermarket parts, 35.8 percent of attendees had a preferred range. Among them, the majority (30.0 percent) had a budget in the $1,001 – $5,000 range.
The entrants were even more decisive in their spending plans, with a whopping 81.0 percent indicating they had a preferred budget range for automotive accessories and aftermarket parts. And among them, 41.9 percent were most likely to allocate between $1,001 and $5,000 for their purchases.
Event organisers say this shows attendees at MotorEx are serious about their automotive passion, with an average annual spend of $8,661 on aftermarket modifications and upgrades.
Entrants, on the other hand, showcased a diverse spending pattern. On average, they spend $6,734 annually on vehicle repairs and maintenance. When it comes to aftermarket modifications and upgrades, their average annual expenditure skyrockets to $14,448.
MotorEx says its worth noting that nearly 60 percent of these respondents are willing to spend more than $4,000 per annum on these upgrades.
MotorEx#22 will be held across the 4th and 5th of May 2024 at the Melbourne Showgrounds.

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