A special offer is available to 4WD Council Members

The team at MotorEx has announced they will add a new attraction to the 22nd instalment of this iconic event in 2024, the Overland Experience Showcase.
As the popularity of 4WD vehicles continues to grow, the Overland Experience Showcase is designed to capture the imaginations of both spectators and traders.
“MotorEx entrants and spectators share a love for performance and modified vehicles that extends well beyond the six-figure builds that have been a staple of the event for more than 20 years,” MotorEx Partnership Manager, Matt Rice, said.
“All you need to do is look around the MotorEx car park. The number of modified 4WDs serving as tow vehicles and daily drivers is overwhelming.”
To celebrate the launch of the Overland Experience, 4WD Council Members have been invited to take advantage of a 10 percent discount on Sponsorship and Trade Space when they lock away a booking in the showcase.
“We’ve always had a fantastic relationship with the AAAA,” Matt said.
“We’re excited to be able to provide 4WD Council Members with this exclusive offer and are confident that it will be a prudent investment.”
Each year, MotorEx attracts more than 30,000 visitors, of whom 30 percent have indicated they work in the automotive aftermarket, and more than 800 entrants.
“The Overland Experience is planned to create an unforgettable impression on our highly engaged audience, who are serious about upgrading and modifying all the vehicles in their garage,” Matt said.
Situated in the heart of the action at the Town Square Pavilion, the Overland Experience Showcase will provide brands with a premium environment in which to engage with new and existing customers.
“The 4×4 vehicle market represents 6.3 percent of the total vehicle market in Australia,” Matt said.
In 2017, there were 716,000 4x4s on our roads, increasing to 1.2m in 2022, representing a 63 percent growth.
“The top three cars sold in Australia are all four-wheel-drives, including the Toyota Hilux, Ford Ranger and the Isuzu D-Max, so expanding our offering at MotorEx just makes sense,” Matt said.
“The Overland Experience Showcase is not just about exposure. It’s about creating an immersive journey for attendees with a passion for performance, no matter what type of vehicle they drive.
“Even before you consider our exclusive offer for 4WD Council Members, MotorEx offers a cost-effective opportunity to broaden your brand’s horizon and drive sales.”

To find out more and to book your space, visit