The Australian-owned battery expert is writing its next chapter

Club Assist says the secret to its longevity is its continuous and steadfast focus on service while staying future focused.
More than 30 years on from its establishment, Club Assist says it is Australia’s battery outsourcing expert with deep and broad product and supply chain expertise for a wide range of industry sectors including automotive, heavy equipment and recreation.
Backed by long-standing partnerships with major customers – the motoring clubs in Australia and New Zealand – Club Assist says it continues to add to its growing list of iconic Australian customers, which include JAX Tyres and Auto, Penske, Pedders Suspension and Brakes and
Club Assist’s new Chief Executive Officer, Adrian Smith, who was previously the EGM Sales and Operations before assuming his new role, says Club Assist continues to pivot and adapt to the rapid pace of change in multiple sectors.
“We’re constantly evolving tailored service for each customer partner, with new products and improved agility in our supply chain,” Adrian said.
“We know our customers rely on us to always have stock and deliver exemplary service on their behalf. We always work with them as a partner, not just a supplier, to consistently deliver even in the toughest conditions.
“What continues to make us successful is our service focus, supply chain dependability, exceptional product knowledge and quality.”
Club Assist says its in-house product development capability ensures the right products are brought to market without compromising on the quality that its known for.
Safety and environmental responsibility are also priorities for the business and its customers – supported by a simple and easy process to recycle used batteries.
“Our lab facility is capable of assessing every product entering our range and quickly troubleshooting any concerns. We’re all about excellent service and products in a full outsourced program,” Adrian said.
Club Assist states that its product range continues to expand and now includes batteries for trucks, agriculture, mining and construction equipment applications, while demand in the recreation market – caravans, campervans and 4WDs – has also picked up.
To meet the surge in demand and the differing ways batteries are used, Club Assist has extended its range to include dual-purpose, deep cycle and lithium iron phosphate (LiFePO4) batteries.
“We’re taking on the next phase of growth by building stronger partnerships with our customers, expanding our offering with current and new partners, and bringing new revenue adding products to them” Adrian said.
“It is our way of keeping their consumers moving, and multiple industries thriving.”

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