Providing a carbon neutral option for workshops and car owners

Shell explains that its carbon neutral Shell Helix Ultra 0W lubricant options provide mechanics and consumers with a more sustainable choice of motor oil without compromising the high performance and engine protection that has made Shell Helix Ultra renowned around the world.
“We know our customers choose Shell Helix Ultra 0W because it is designed for ultimate engine performance and higher fuel economy,” Shell Premium Marketing Manager, Macro Distributors Asia Pacific, Yew Shihui, said.
“But we are also aware that three in four car owners across the globe are concerned about the air pollution from their cars, and 43 percent of consumers want brands to make it easier for them to make sustainable choices.
“As the world’s leading lubricants supplier, Shell has an important role to play. We recognise that motorists want to enjoy the drive but in a responsible way, and we are here to support workshops and OEMs meet the evolving needs of customers.
“That is why I am pleased that our customers have the option to enjoy the benefits they have come to expect from Shell Helix Ultra 0W in a carbon neutral way.”
Shell states that its global portfolio of nature-based carbon credits will compensate greenhouse gas (GHG) emissions (in carbon dioxide equivalent – otherwise known as CO2e) from all stages of the lifecycle of these products, which includes the raw material acquisitions, packaging, production, distribution and customer use and product end of life.
Each carbon credit represents the avoidance or removal of greenhouse gases equivalent to one tonne of CO2. Nature-based solutions are projects which protect, transform or restore land. In this way, nature absorbs more CO2 emissions from the atmosphere.
The protection, or redevelopment, of natural ecosystems – such as forests, grasslands, peatlands and wetlands – leads to lower concentrations of greenhouse gases in the atmosphere. Such activities can also result in the creation, marketing, trading and sale of carbon credits. They also help deliver many other benefits, including improvements in biodiversity, water quality, flood protection and livelihoods.
Shell explains that it is one of the most established investors of carbon credits in the world, stating that its growing portfolio of verified projects helps its customers meet the environmental and sustainability commitments that they have made to their employees, customers and shareholders.

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Customers and consumers are increasingly expecting brands to offer sustainable products and services as a table-stake, with 74 percent globally citing environmental concerns. Consumers want brands to make it easier for them to make sustainable choices (43 percent), Project Maximus, Shell Insights + Kantar, Nov 2019